Crowdfunding Strategies for TTRPG Creators: How to Stand Out and Succeed

Crowdfunding has become the go-to method for many creators looking to fund their tabletop roleplaying games (TTRPGs). With platforms like Kickstarter, Indiegogo, and Gamefound, creators have the opportunity to raise the funds they need to bring their projects to life while also building a dedicated community around their game. However, with so many campaigns out there, standing out and achieving success can be a challenge.

In this post, we’ll dive into strategies that TTRPG creators can use to make their crowdfunding campaigns successful, from attracting backers to sustaining momentum through the duration of the campaign.

1. Develop a Unique and Compelling Game Concept

The foundation of any successful crowdfunding campaign starts with a strong, unique concept. Your TTRPG needs to stand out from the crowd, offering something different or refreshing. Whether it’s a unique game mechanic, a rich and immersive world, or innovative character creation options, your game must offer something that excites and intrigues potential backers.

• Focus on Your USP (Unique Selling Proposition): Identify what makes your game different from others on the market. It could be your setting, the depth of lore, a novel approach to game mechanics, or the inclusion of diverse characters and storylines.
• Appeal to a Specific Niche: While you want your game to be accessible, having a specific target audience can help you attract the right backers. Whether your game is a dark fantasy RPG or a light-hearted narrative-driven adventure, understanding your target market will help you tailor your campaign and marketing efforts.
• Tell a Story: Potential backers want to know the inspiration behind your game. Share your creative journey and vision for the game, and let your passion shine through. A compelling story behind the development of your game can help build an emotional connection with your audience.

2. Create a Visually Engaging Campaign Page

When people visit your crowdfunding page, they should immediately understand what your game is about and why they should care. The visual presentation of your campaign is crucial in grabbing attention and engaging potential backers. Here are a few key tips to create an eye-catching page:

• High-Quality Artwork: Include high-quality artwork, illustrations, and concept art from your game to showcase its style and tone. TTRPGs are often heavily reliant on visuals to establish their world, so your campaign page should reflect that.
• Clear and Concise Text: While visuals are important, clear and well-written text is equally essential. Make sure your campaign page explains the game mechanics, story, and features in a simple yet engaging way. Use bullet points, headings, and short paragraphs to break down the information for easy reading.
• Video Presentation: A video is a powerful tool for capturing the attention of potential backers. Create a short, engaging video that highlights the key elements of your game, such as gameplay mechanics, unique features, and the world it takes place in. Personalize the video with a message from you, the creator, to further build a connection with your audience.

3. Set Realistic Funding Goals and Reward Tiers

Setting the right funding goal is crucial. If your goal is too high, you risk scaring potential backers off; if it’s too low, you may not raise enough funds to complete the project. To find the perfect balance, consider the following:

• Base Funding Goal: Determine the minimum amount of money you need to complete the project. This includes production costs, shipping, artwork, and any other expenses. Don’t forget to factor in the platform fees (typically around 5-10%) and any unexpected costs that may arise.
• Reward Tiers: Design reward tiers that offer value to your backers without underpricing yourself. Offer a range of options, from basic digital rewards (like PDFs of the game) to higher-priced tiers that include exclusive content (such as limited edition books, custom miniatures, or even opportunities for backers to create in-game content).
• Stretch Goals: Once your campaign hits its initial goal, consider adding stretch goals to incentivize further backing. Stretch goals can include additional content, upgrades to the game’s production quality (like better materials or expanded artwork), or additional in-game features.

4. Build and Engage Your Community Early

Building a strong community before your crowdfunding campaign launches is one of the best ways to ensure a successful project. Engage with potential backers early to generate interest and create a sense of anticipation. Here’s how you can start building your community:

• Create a Social Media Presence: Set up accounts on social media platforms (Twitter, Instagram, Facebook, etc.) where you can interact with potential backers and share updates about your game. Regularly post content that showcases the progress of your game, such as artwork, updates on development, and behind-the-scenes footage.
• Join TTRPG Communities: Participate in online forums and communities where TTRPG enthusiasts gather. Subreddits, Discord servers, and Facebook groups dedicated to tabletop games are great places to share your project, get feedback, and build a fanbase.
• Offer Exclusive Previews: Give your community a taste of what’s to come by offering early access to content such as game rules, short adventures, or artwork. You can also offer exclusive pre-launch deals for backers who sign up early, which helps build excitement and momentum.

5. Leverage Influencers and Partnerships

Influencer marketing can be a game-changer when it comes to crowdfunding. By working with influencers, content creators, or bloggers who have established followings in the TTRPG space, you can reach a larger audience and build credibility for your campaign. Here’s how you can leverage influencers effectively:

• Reach Out to Popular Content Creators: Find YouTubers, podcasters, and Twitch streamers who specialize in TTRPG content. Reach out to them to see if they would be willing to review your game, host a live playthrough, or feature your campaign.
• Collaborate with Industry Bloggers: Many TTRPG bloggers are happy to promote upcoming games they believe in. Partnering with a well-known blogger can help generate buzz and give your campaign credibility.
• Cross-Promote with Other Creators: If you know other game creators who are launching campaigns around the same time, consider cross-promoting each other’s projects. This is a great way to tap into their audience and increase your exposure.

6. Keep Backers Informed and Engage During the Campaign

Throughout your crowdfunding campaign, it’s essential to keep your backers informed and engaged. A lack of communication can cause backers to lose interest or trust, which can hurt your project. Here’s how to stay engaged:

• Regular Updates: Post regular updates throughout the campaign to keep backers informed about your progress. Share new stretch goals, updates on production, or new content that’s been unlocked. Be transparent about any delays or issues that arise—backers appreciate honesty.
• Engage in Comments and Messages: Respond to backer questions and comments promptly. Building a personal connection with your backers makes them feel more invested in your project and can help foster loyalty.
• Host Live Events: Consider hosting live Q&A sessions, livestreams, or even virtual playtests to engage with your backers and build excitement. This also gives your community the opportunity to interact with you directly, strengthening their connection to your project.

Conclusion

Crowdfunding a TTRPG can be a rewarding experience, but it requires careful planning, community engagement, and marketing to stand out in a crowded market. By developing a unique concept, creating an engaging campaign page, setting realistic goals, building a strong community, and leveraging influencers, you’ll increase your chances of crowdfunding success.

If you’re ready to launch your campaign, remember that the work doesn’t end once the campaign is live—keeping your backers engaged and informed throughout the process is crucial for maintaining momentum and ensuring that your game reaches its full potential.